The potential of google Tag Management
Google Tag Manager is a tool created by Google with the aim of simplifying the analysis of a site or an App. In short, GTM represents a container inserted in the code of the site or the App that allows you to remotely manage the insertion of tags, or portions of code useful for monitoring user performance and behavior.
In the field of Web Analytics and Advertising (Web and Social) it is very important to track conversions and all activities related to them. Without the support of Google Tag Manager, the monitoring activity becomes complicated and is not equally efficient: it is in fact necessary to modify the source code, use Javascript, in addition to having a limited ability to monitor user behavior within the site.
By exploiting the potential of Google Tag Manager, on the other hand, it is sufficient to install the Tag Manager and, through this, to control all monitoring and check activities for digital marketing activities.
Thanks to GTM it is possible to set up a 360 ° monitoring capable of recording every user action within the site, from filling out a form or clicking on email addresses and telephone numbers, up to the monitoring of the page scroll .
The main advantages of using GTM
- Safeguard website performance
Thanks to the use of GTM, all external marketing services (Pixel Facebook, Google Ads, Remarketing, Hotjar, etc.) are integrated without any modification to the source code of the site, thus limiting the risk of interfering with performance and increasing the time upload for the user.
- Optimize the bounce rate
Through the use of GTM it is possible to evaluate different user behaviors, going into detail in case of any problems in the conversion process, especially in a single page context such as LandingPage.
- Manage external services in a single solution
GTM offers the ability to manage the configuration and management of different installations in a single interface without continuously accessing the code of different web pages to install new scripts.
- Have a higher level of security
Google Tag Manager also allows an advanced level of security so as to limit any hacker attacks on the site through external services.
To evaluate together an advanced measurement and tracking architecture
