WEB ANALYTICS: DATA, DATA AND MORE DATA!
In a landscape defined by digital evolution, an approach aimed at measuring, quantifying and evaluating data is increasingly linked to marketing strategy, making analysis an integral part of the strategy and not a simple external support. The tools used, including Google Analytics and Google Tag Manager, make it possible, when properly integrated and configured, to develop a correct web data analysis activity and define KPIs that are functional for the marketing strategy.
In the field of digital marketing, web analytics plays a fundamental role as it allows you to analytically evaluate the implemented strategy and deepen your knowledge of your users so that you can best invest your resources.
By means of web analyzes it is possible to find out the source where users come from and to formulate new investment strategies based on this data. With a view to improving conversions (CRO) and business intelligence, the analytics activity allows you to obtain important information about visitors and their behavior within the site. In detail, it is possible to examine their browsing experience by identifying the strengths to be optimized and promoted or the negative aspects to be corrected.