Coordinated Image: the importance of the logo
“Creativity is the art of adding two and two to get five” (Arthur Koestler – philosopher)
The Brand Identity represents the set of physical and psychological characteristics that contribute to creating the image through which a brand is perceived by its audience.
The logo is certainly one of the most important elements of the Brand Identity and constitutes its fulcrum: it is the element that – together with the name – is immediately perceived and memorized by consumers and which they subsequently associate with the brand’s services and the quality of the products. .
The importance of creating the right logo lies in the fact that in a sea of famous and authoritative brands, an improvised and careless logo will risk going unnoticed or, worse, helping to give the company an unprofessional image. If, on the other hand, a logo is designed and created with care and creativity, managing to effectively convey the corporate mission, any type of brand – even the least competitive on the market – will have the opportunity to convey a professional and reliable self-image, as well as convey their own clear and well-defined identity. Since the logo is the omnipresent element on those marketing tools most used by companies – such as apps, websites, brochures, stationery, business cards and flyers – it is the most powerful element to convey a strong and well-defined brand identity.
What is the Coordinated Image and why is it important for your brand?
The logo is the element that underlies another key concept for a brand, namely the coordinated image, for which it represents the starting point.
But what is the coordinated image ?
The coordinated image is the harmonious and coordinated set of graphic elements – symbols, colors, typefaces, logos and materials – that coherently and uniquely identify a company in different contexts. The image of a brand therefore becomes coordinated when the different communication elements are consistent with each other: in this way it will be perceived by the public as coming from the same entity. It is also important that the coordinated image is consistent with the objectives, target, mission, communication and style of the brand. After being designed starting from the logo, the coordinated image is declined on all the media that are part of the communication strategy and which are essential both for effective brand communication and to help convey the corporate mission.
Our agency is able to follow you in the development of all the offline communication elements that define the coordinated image:
- Logo Design
- Business cards
- Writing paper
To find out in detail what we can do for you, do not hesitate to contact us!