Design: much more than just aesthetics
The task of the Design is not only to propose a pleasant aesthetic, but also to take care of the functional aspects of the marketing objectives and therefore act as a strategic resource to contribute to the generation of traffic and turnover through user gratification.
Kotuko supports you in the design of all those elements that can improve the performance of your brand or company.
Discover our range of services in the Design area.
Complicating is easy, simplifying is difficult. Everyone is capable of complicating. Few are able to simplify
(Bruno Munari – Designer)
Bruno Munari defines the Designer as a craftsman whose job is the ability to mediate between imagination and reason: a designer who works with creativity. His work will not be able to ignore the aesthetic question but will have to revolve by definition around the needs related to the project, therefore market needs.
The work of a designer in the communicative field, should he design a logo, an interface or writing paper, therefore always keep in mind that every choice of shape, color and style will contribute to the definition of the so-called Brand Identity, the perception that the user has of the brand. And how the user perceives us makes all the difference between a positive and a negative approach to that particular product or service.
