Why it is important to invest in advertising campaigns in the press
In the advertising sector, press campaigns still play a fundamental and essential role; in fact, print media still represents an extremely important means of conveying promotional messages for brands and their services and products.
Despite having recorded a decrease compared to the past (in favor of digital media), the use of printed newspapers and magazines in Italy remains significant, as there is still a large percentage of readers who prefer to read the news on paper compared to online formats, considering the former more reliable and authoritative than the latter; for this very reason many companies consider it strategic to invest in print advertising. To date, almost all print publications also have an online version, in which – like the paper version – there are advertising spaces that can be purchased by brands.
The press media (newspapers, magazines, newspapers) are particularly suitable for conveying promotional messages as they address a very vast and heterogeneous pool of readers and therefore potential customers; moreover, the newspapers perceived as prestigious or and which enjoy great trust by readers are able to transfer a part of it to the brands and their products that are published on their pages.
The publications on which it is possible to launch Press campaigns
On which publications can you plan your press campaigns? On national newspapers such as La Repubblica, Il Corriere della Sera, Il Sole 24 Ore, Il Giorno QN, on local online newspapers, such as MBnews.it, on weeklies such as Il Giornale di Monza, Il Cittadino, Il Giornale di Vimercate and on freepress such as I read, Metro, Noi Zona2, The Gazzettino of Sesto San Giovanni.
For more details on the press campaign service, do not hesitate to contact us!