Programmatic Advertising (Real Time Bidding)
Programmatic Advertising is an evolution of classic display advertising, as it allows you to launch brand awareness and consideration campaigns with a high level of detail and a wide choice of target audiences and web placements on which to display the advertising message.
How programmatic advertising works and what it consists of
Programmatic platforms use technologies for the acquisition and matching of demographic and behavioral data in order to allow a high profiling of the target audience. By selecting behaviors, browsing habits, geolocation and personal data (which users voluntarily share to obtain targeted advertising), campaigns can be launched with messages dedicated to a specific audience, while maintaining a high level of engaging and control of publications and, consequently, costs.
Host site impressions are purchased through public or private Real Time Bidding, in which advertisers who have the same advertising reach needs participate.
The advertising message can be conveyed in multiple formats, from classic static or animated banners, to full page and native experiences, which guarantee a high level of ad memorization
A winning strategy is based on choosing the right target audience asset, advertising message, format and budget allocated according to the objectives set.
To improve the performance of your campaigns and deliver the right message at the right time