The effectiveness of Influencer Marketing
Influencer marketing is a strategy now adopted by many brands and aims to “influence” their core target through the involvement of an influencer.
Who is an Influencer and what does she/he do?
Let’s start by saying that an influencer should not be confused with the classic testimonials, as it has a much greater power of persuasion than the latter. An influencer does not try to sell a product directly, but limits himself to recommending it to his fan base – with whom he has established a real and lasting relationship – by sharing moments of life and everyday life.
The involvement of influencers is therefore strategic as it allows a more spontaneous and credible communication and helps to establish a lasting bond with users, as well as:
- Generate an increase in sharing the products and / or services offered by your company.
- Expand the reach of your audience.
- Increase engagement
- Increase the conversion rate.
How to choose the right Influencer
Selecting the right influencer is essential for the success of your strategy. It is in fact necessary to identify a figure who shares the values of the brand as much as possible, as well as using the same tone of voice and addressing a type of audience similar to its target audience.
Our specialists will carry out an in-depth analysis to identify the influencer that best suits your needs
Once specific KPIs have been agreed, indicators and data will be monitored throughout the life of the influencer marketing partner to evaluate the performance and trend of the activity, including the increase in visits to the company website or the increase in engagement on proposed contents.