Influencer Marketing

The effectiveness of Influencer Marketing

Affidati a Kotuko per la tua campagna di Influencer Marketing

Influencer marketing is a strategy now adopted by many brands and aims to “influence” their core target through the involvement of an influencer.

Who is an Influencer and what does she/he do?

Let’s start by saying that an influencer should not be confused with the classic testimonials, as it has a much greater power of persuasion than the latter. An influencer does not try to sell a product directly, but limits himself to recommending it to his fan base – with whom he has established a real and lasting relationship – by sharing moments of life and everyday life.

The involvement of influencers is therefore strategic as it allows a more spontaneous and credible communication and helps to establish a lasting bond with users, as well as:

  • Generate an increase in sharing the products and / or services offered by your company.
  • Expand the reach of your audience.
  • Increase engagement
  • Increase the conversion rate.

How to choose the right Influencer

Selecting the right influencer is essential for the success of your strategy. It is in fact necessary to identify a figure who shares the values ​​of the brand as much as possible, as well as using the same tone of voice and addressing a type of audience similar to its target audience.

Our specialists will carry out an in-depth analysis to identify the influencer that best suits your needs

Once specific KPIs have been agreed, indicators and data will be monitored throughout the life of the influencer marketing partner to evaluate the performance and trend of the activity, including the increase in visits to the company website or the increase in engagement on proposed contents.

    Contact us

    VAT number: 11442140965
    Tax Code.: 11442140965
    Cap. Soc. i.v. 100.000€

    Tel +02 83421930
    Fax +02 56561235

    Offices Italy

    Legal and operative site
    Street Trentacoste, 9
    20134 Milano

    Operational Headquarters
    Regione Borgnalle, 12
    11100 Aosta (AO)

    Business location Turati 15/H
    10128 Torino (TO)

    Foreign Offices

    Kotuko Netherland
    Kotuko BV
    Zuiddijk 412
    1505 HE ZAANDAM
    075 7370006 / 06 53422514

    Kotuko Poland
    Touchware Poland sp.z.o.o.
    NIP 6751644190
    Podskale 1A / 14, 30-522 Kraków, Polska

    Kotuko Middle East
    Ademia FZE
    Block – 130 AFZA
    United Arab Emirates

    Privacy Policy

    Cookie Policy