ASO: the SEO service dedicated to promoting your app
App Store Optimization (ASO) allows you to optimize a mobile app to position it among the top search results within an Apple or Google Play store. Fare ASO allows you to increase the visibility of your application in the sea magnum of the apps present on the main virtual stores. Adding only the applications that can be downloaded from the most well-known stores, we would soon find ourselves competing in an immense arena to earn a good organic position among over 4 million possible results (source: Statista.com).
Do you want to let potential customers find your app?
The SEO App Store is a conversion-oriented activity: the final goal is the download by the largest possible number of users who, in correspondence with specific search queries within the store, click on the result, on the landing page of your app and let themselves be persuaded to download it.
Kotuko experts deal with ASO optimization paying attention to two types of ranking factors that affect the visibility of the app:
- ASO on-page: optimization of the app content and the related store page (title, description, keyword, logo, images and screenshots, category).
- ASO off-page: improvement of ratings and reviews, number of downloads, conversion rate, authority and positive perception of the app by users and the public by creating links / mentions within reliable portals and industry forums.
Mobile Marketing App: pre and post launch strategies to create engagement
App Store Optimization is of strategic importance in promoting a new application but, on its own, does not guarantee a rapid – and above all constant – increase in app downloads.
However, it is not just about bringing new users into the application. The most difficult challenge is to create a community of loyal users capable of fostering lasting interest and participation over time.
We suggest always combining the on-page and off-page ASO with a careful market analysis and the implementation of targeted gamification, advertising and remarketing tactics which, wisely combined with each other, will be able to maximize downloads and positive evaluations of users.
Continuous editorial activity within the official website that talks about your business can convey news, insights and tutorials aimed at explaining in detail the operation and advantages of the application. The articles – suitably optimized for search engines (SEO) – will be able to intercept profiled traffic and facilitate the download of apps by interested users.
Do you need to launch an app? Tell us about the project and request a personalized mobile app marketing strategy