Gain visibility and increase sales with Amazon Advertising
It is estimated that only 20% of sales on Amazon occur as a result of direct research. Other sales are generated by users’ browsing through suggested, related or sponsored products.
To get a slice of visibility in these spaces, impressions can be purchased through the integrated platform in Seller Central, for sellers who manage their own logistics.
Advertising on Amazon is a Pay Per Click activity, which allows you to show your products in all marketplace positions through two advertising circuits:
- Sponsored Products: Reseller campaigns that boost the visibility of products for sale on Amazon search pages among suggested or related products.
- Sponsored Brands: campaigns for brands in the Amazon brand registry, with which you can show ads with your logo and a selection of 3 products.
Strategies for gaining visibility on Amazon
Through Sponsored Products, retailers will be able to gain visibility in the most coveted and effective placements of the marketplace. To get there, the hardest thing will be to get the Buy Box for the products sold.
Feeding the algorithm through product sheets with in-depth and reliable data is the first step, but to position yourself correctly you need an SEO strategy with precise and detailed keywords. Users will need to find exactly what they are looking for, ensuring the highest level of standard in product presentation, both for the user and for the algorithm.
Finally, the last focus for a successful business on Amazon is customer care. Jeff Bezos’ platform has strict codes of conduct that require a very high level of attention to terms of service. The slightest distraction can cost hard-to-recover penalties.
To sell on Amazon, a 360 ° strategy is essential that keeps attention on the main focuses:
- Setting up product sheets
- SEO strategy
- Amazon Advertising
- Customer Care
Do you want to increase your visibility on Amazon?