For businesses that already have a website, among the most common objectives is to increase the leads generated and, if it is an e-commerce, to increase sales.
To do this, it is necessary to structure a marketing strategy focused on the potential user of the website or e-commerce, able to stimulate him to take a specific action, such as filling out a contact form, buying a product or registration for a newsletter.
In addition to the marketing strategy, it is important to carefully study the web platform to better optimize the user experience, guiding them naturally in the lead generation process or in the purchase of e-commerce products.
Specifically, the following aspects are taken into consideration:
- User experience and Design, which must be clear and impactful
- Navigation speed, for excellent performance
- Contents, for clear communication capable of arousing a sense of trust and security in users