Sapore Di Mare
Retail chain part of the company D.I.MAR , specialized in the sale of frozen fish products in bulk. The network of points of sale, over a hundred, is widespread in 14 Italian regions.
Retain the end consumer by designing a loyalty program with a simple and fast customer experience; communicate promotions and weekly flyers in a timely and geo-localized manner and to convey constantly updated marketing information on products.
Strategic support in defining the loyalty solution. Development of a web platform and APP for the management of news, discounts, recipes, virtual fidelity card, barcode reader, redemption of catalog prizes based on the points collected, map of shops and gift vouchers.