Le Fruttine

It is a brand which produces bio, fruit-based and cutting-edge products.

To increase brand and product awareness, positioning them on the market and managing to valorize their characteristics, the way of use and their values for the end consumers.

Development of a strategy to increase brand awareness and online reputation through:

• a social media marketing strategy on Facebook, Instagram and LinkedIn, based on careful editorial planning and the creation of a specific visual identity;
• the implementation of an adv strategy on Meta channels;
• an influencer marketing project, in which nano and micro-influencers were involved;
• the conception, development and management of the contest Il lato sano dell’autunno (The healthy side of autumn), which has recorded more than 38,000 plays in 21 days: campaigns on social were organized to support it.

In this way, users were encouraged to interact with social channels, thanks to the development of authentic corporate storytelling.