HDI Assicurazioni

Italian insurance company controlled by the Talanx AG group in Hannover, operating in over 175 countries.

Create brand awareness, affirm the values and identity of HDI Assicurazioni on the company’s social media channels and present the offer of its insurance products.

Definition of a content strategy, editorial Pillars, visual identity and tone of voice more in line with the brand and its values for the three social media channels where HDI Assicurazioni is present (Facebook, Instagram and LinkedIn). Creation of editorial plans, management of the social community and optimisation of social advertising campaigns. During 2022, impressions increased by 109.3%, reached users grew by 178.4%, and link clicks increased by 31.5%.